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Natuzzi responds to the coronavirus emergency 2

Natuzzi responds to the coronavirus emergency

At this time of crisis caused by the coronavirus emergency in Italy, Natuzzi announces its commitment by responding to the need for individual protection safeguards and starts the production of surgical masks in its plant in Ginosa (Puglia).

In less than three weeks, Natuzzi succeeded in complying with all the regulation set by the Istituto Superiore di Sanità (Italy’s National Health Institute) and has expanded the production offer, adapting machines and skills. The surgical masks by Natuzzi are a medical device, effective in containing the virus thanks to its ability to filter 99,7% of pathogens while offering high transpiration. Hence, the product is suitable both for the population and for the healthcare personnel. The company has begun an initial production cycle of several thousand pieces per day which will be given to hospitals, the Civil Protection Department and the police corps as well as used for the protection of Natuzzi employees.

“We have promptly responded to the call launched by the Apulia Region task-force on coronavirus, supporting such an important cause with our know-how and our production abilities”, declares Pasquale Junior Natuzzi, Chief Creative & Marketing Officer. “The strong connection with Apulia, which has always distinguished our DNA so deeply, makes it natural for us to meet this pressing need of the area to which we belong. Our land has given us so much and inspires us every day, so it is almost a duty to give back, to the extent we can and according to our abilities, the energy which has enabled us to become a global brand while remaining anchored to our roots”.    

In a moment so complicated for the industrial system, Natuzzi has been able to invest in a solid experience focusing on its flexibility: the transformation of production process from furniture to healthcare highlights the ability to innovate, which made Natuzzi an international leader in the design world.

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