A space where style, beauty and harmony are blended together to create an authentic Italian atmosphere.
Santeramo in Colle (Ba), April 2011 – Natuzzi presents a new home, created at pavilion 16, a unique place for a world preview of all the new features in the 2012 collection.
The fascinating architecture used to create the stand tells of the brand’s path, exposing renewed products as well as a new way of talking with consumers and showing itself to the world. Natuzzi announces a new creative philosophy perfectly summarised by: “Natuzzi. Benvenuti a casa” (Welcome home). At the centre of the advertising, people are placed at home in their living rooms day by day, with a focus on feelings, emotions, and the most significant moments experienced at home.
The collection mirrors the Natuzzi “home philosophy”, the new living environments have been created with a view to progressing beyond the classic idea of design, to meeting the need for warmth and intimacy demanded by modern consumers.
The shapes of new products merged with the new colour moods, are inspired by sober tastes and told through subtle shades of grey, broken up by deep, luminous colours such as coral red or copy paper blue. These new ideas stimulate the senses, freeing up the desire to connect with nature, inspiring the unexpected floral patterns such as the rigorously black and white botanical designs.
Research into innovation actives experimentation with new materials such as leather “wet white", with a low environmental impact and with finishes that accentuate the natural and enhance transparency...
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